Adriel McMahan Adriel McMahan

Rural Minds Launches New Youth Mental Health Program

Rural Minds Founder and Chairman Jeff Winton spoke with the Post-Journal about the nationwide launch of the Rural Youth Mental Wellness Program during National Suicide Prevention Month. The program is built around free, 10 to 15 minute self-help sessions adapted with Northwestern University's Lab for Scalable Mental Health.

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Adriel McMahan Adriel McMahan

Rural Minds Launches Youth-Led Mental Health Initiative

Rural Minds Founder and Chairman Jeff Winton spoke with WKBW 7 News Buffalo about the launch of the Rural Youth Mental Wellness Program, developed with input from a youth steering committee and in partnership with Northwestern University's Lab for Scalable Mental Health and Koko.

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Adriel McMahan Adriel McMahan

New Resources Support Rural Youth Mental Health AccesS

Rural Minds Social Media and Program Manager Adriel Rigsby spoke with Brownfield Ag News about the Rural Youth Mental Wellness Program, a new digital platform built with Northwestern University's Lab for Scalable Mental Health.

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Adriel McMahan Adriel McMahan

Stalled Farm Bill Leaves Local Farmers to Deal With Uncertainty Amid Rising Costs — WKBW 7 News

A bill meant to support farmers nationwide has stalled once again on Capitol Hill, and Rural Minds Founder and Chairman Jeff Winton warns the effects reach well beyond the farm. Winton told WKBW's Adam Beam that funding propping up agricultural programs since the last Farm Bill expired in 2023 is at risk of disappearing, calling the potential fallout "catastrophic for people in rural America."

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Adriel McMahan Adriel McMahan

‘Critical Lifeline’: Advocates encourage Hochul to sign Rural Suicide Prevention Council Bill – The Post-Journal

Legislation to create a Rural Suicide Prevention Council is once again awaiting Governor Kathy Hochul's signature, after she vetoed similar legislation in 2024. This year's bill, largely championed by Steuben County legislator Joe Tobia, who lost his son to suicide in 2021, passed the Assembly 140-0 and passed the Senate unanimously. The council would work to identify barriers to mental health and substance use treatment in rural communities and recommend policies to help close those gaps. Rural Minds founder and chairman Jeff Winton noted that people in rural counties like Chautauqua are 50% more likely to die by suicide, and rural youth ages 15 to 19 are 74% more likely to take their own lives, underscoring why a rural-specific approach is so badly needed.

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Adriel McMahan Adriel McMahan

Letter spurs powerful message: ‘Suicide is not an end to your problems. It is merely an end’ – Farm Progress

In this Farm Progress feature, Wallaces Farmer editor Gil Gullickson revisits an unsigned, handwritten letter he received 26 years ago after a farmer's death by suicide, and pairs it with guidance from Carol Anderson, program director for Rural Minds, on recognizing when a neighbor or loved one is struggling and how to start the conversation.

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Adriel McMahan Adriel McMahan

An honest conversation about mental health in agriculture – ProtectHER: The Weight We Carry, RFD-TV special (JULy 2026)

In this RFD-TV special, produced as part of the ProtectHER initiative in partnership with Nationwide, FarmHER + RanchHER host Kirbe Schnoor sits down with Jessica Cabrera of Farm Bureau's Farm State of Mind, Jeff Winton of Rural Minds, and Rupa Mehta of Perfect Sundays and NaliniKIDS for an honest conversation about mental health in agriculture.

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Adriel McMahan Adriel McMahan

Why your wellbeing is the most important part of your ag operation – Innovations in Your Field podcast (July 2026)

On the farm, the most important part of any operation is the person running it. In this episode of Innovations in Your Field, Powered by New Fields Ag, hosts Michael Musselman and Dennis Michelsen sit down with Jeff Winton of Rural Minds for a conversation about mental health and how to get help for yourself or someone you care about.

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Chuck Strand Chuck Strand

Mental health resource for rural Americans and farmers aims to break stigmas – KWCH (5/18/26)

May is Mental Health Awareness Month and a national nonprofit is helping farmers and people who live in rural America access mental health resources.

During a crucial, pressure-filled time for farmers with high input costs and unstable markets, the group Rural Minds is working to help people in these communities access these resources.

“Even the strongest person has got to feel this stress and even the strongest person, we want to encourage them to ask for help when they need it, you’re not alone,” said Marilyn Cummins with Rural Minds.

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