Rural Minds PBS documentary airs during Mental Health Awareness Month – The Post Journal (June 3, 2026

From left, Wall Street Dairy and Rural Minds team members Greg Wolcott, Jeff Winton, Jim Modica and Erma Wolcott, pictured the day of the “Roadtrip Nation” filming at Mayville, NY, in August, 2025.

The documentary aired at the beginning of May, which was also mental health awareness month, and Winton said that it meant a lot to him that even with PBS’s ongoing problems with funding from the government that it was seen as important enough to still air. He added that thanks to sponsors some of that funding has been restored, and that with PBS’s wide platform the documentary has already been seen in 82 million households since it first aired last month. The documentary has also aired on a few other public broadcasting stations as well, and Winton said it overall helps Rural Minds’s visibility as they continue to advocate and highlight mental health needs in rural America.

“May was Mental Health Awareness Month, and it was the perfect time to have our documentary episode air, during the month set aside for mental health,” Winton said. “I think we should focus on mental health every day of the year, but it was the perfect time to have it air in the historically set aside month.”