Why has mental health has become a leadership issue for agriculture and what will it take to make asking for help part of the job?

Resilience is one of agriculture’s most celebrated traits. It shows up in the way farmers and seed professionals absorb risk, adapt to shifting markets and keep showing up when the workday stretches long past daylight. It is embedded in family operations passed down through generations and in companies that survive downturns by staying disciplined and determined.

But resilience, when it becomes the only acceptable posture, can quietly crowd out vulnerability.

In rural America, where independence is taught early and reinforced often, that pressure can make it difficult to admit when something is wrong. Asking for help can feel like letting the team down. Silence can masquerade as strength.

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Rural Minds advocates for awareness of suicide, depression in rural communities - Susquehanna Independent

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Rural Minds Founder & Chairman Jeff Winton Returns to Agriculture of America with Host Jesse Allen