The founder of a group called Rural Minds says that the death of his 28-year-old nephew was a wake-up call to America’s rural mental health crisis.

Since then Jeff Winton has served as an advocate bringing mental health resources to the communities that need them.

A local nonprofit with a focus on mental health in agriculture and rural areas, Rural Minds, has partnered with Cornell University’s College of Veterinary Medicine, to release a new online course that was launched in mid-September. The course, titled “Mental Health and Suicide Prevention in Rural America,” is catered towards veterinarians, vet students and agribusiness professionals. It is designed to give learners practical support strategies and resources to navigate mental health challenges in rural communities. While it is focused mostly on veterinarians and agribusiness professionals, the course is free and open to anyone with an interest.

A new resource is available to provide practical support strategies and information to help navigate mental health challenges in rural communities. Julie Lux says Rural Minds has partnered with Cornell University’s College of Veterinary Medicine and NY FarmNet to provide the “Mental Health and Suicide Prevention in Rural America” course. “It’s targeted to veterinarians because we know how important veterinarians are in rural communities and what a big part they frequently play,” he says. “They may be the people that can see those signs.”

Suicide is a public health crisis that affects every corner of our society, but certain communities are disproportionately at risk. From rural areas to LGBTQ+ individuals, people of color, and men, these groups face unique challenges that can increase their vulnerability to suicidal thoughts and behaviors. During Suicide Prevention Month, it’s crucial to spotlight these at-risk communities, raise awareness, and offer tangible solutions that can save lives.

Cornell University's College of Veterinary Medicine and NY FarmNet, in partnership with Rural Minds, has launched a free online course, "Mental Health and Suicide Prevention in Rural America," designed to give learners practical support strategies and resources to navigate mental health challenges in rural communities.

We live and work in rural communities. I (Jeff) am the founder and chairman of Rural Minds and from rural upstate New York. I (John) spend part of my time in the least populated county of North Carolina and serve as the chief medical officer and executive vice president at Otsuka in the US. Our experiences in rural America have shown us that in rural communities, though unique in their people and landscapes, mental health inequity is ubiquitous. Across the country, rural residents are struggling to address the growing and seemingly intractable mental health crisis.

In honor of Mental Health Awareness Month, the May episode of Wheat World, The National Association of Wheat Growers’ monthly podcast, focused on how to tackle the mental health crisis in rural America. Host Elizabeth Rivera spoke with Jeff Winton, President and Chairman of Rural Minds, and Nathan Lawson, Kentucky producer and mental health advocate.