The Rural Minds organization is working with established mental health nonprofits to bring resources to underserved rural communities. Founder Jeff Winton says 65% of counties in the United States do not have a practicing psychiatrist. Access to mental health care is a steep challenge to rural Americans in crisis. “Every 11 minutes, someone dies by suicide in America.” Jeff Winton, founder and chairman of the nonprofit organization Rural Minds, paused to let the number settle on the audience’s minds. He was speaking at the 2023 Cattlemen’s College last February.